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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
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News Center | 16-08-2022
Nielsen releases APAC’s 20 biggest advertisers and industry spenders for the first half of 2022
Learn about the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in 10 markets…
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Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
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News Center | 20-07-2022
Nielsen’s Ad Intel Digital launches in South Africa
Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has…
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Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 23-06-2022
Understanding how campaign optimization pays off in an ever-expanding media landscape
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of…
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News Center | 07-06-2022
Werbung und die geopolitische Situation in Osteuropa: Nielsen-Analyse zeigt Auswirkungen bei Werbebudgets und Mediennutzung in Deutschland
Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in…
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News Center | 21-04-2022
Eine Frage des Vertrauens: Ein Viertel der über 50-jährigen Deutschen vertraut laut Nielsen-Studie Influencer-Werbung
Vertrauen in persönliche Empfehlungen ungebrochen Nielsen Studie zeigt Zusammenhang zwischen Vertrauen in Werbung und…