Relevance
Newest
Oldest
Search results for: “”
Displaying 0 results
-
-
Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
-
Insights | 18-03-2024
Southeast Asia: CPG Marketing Mix Modeling Meta Analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
-
Insights | 12-03-2024
Need to Know: What is advanced audience targeting and why is it important?
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
-
Insights | 11-03-2024
Protected: 2024 Upfronts / NewFronts Webinar
There is no excerpt because this is a protected post.
-
Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
-
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
-
Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
-
Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
-
Insights | 20-02-2024
Colder weather and NFL playoffs drive increased TV usage in January
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.