Audience Is Everything®

Insights into the Olympic Games

Discover fan insights, sponsorship trends and influential athletes in our insights hub.

Insights into the Olympic Games

Discover fan insights, sponsorship trends and influential athletes in our insights hub.

Solutions

Connecting you to audiences, growth and new opportunities.

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Audience
measurement

Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.

Media
planning

Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.

Marketing optimization

Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.

Gracenote content metadata

Connect audiences with the TV, movie, sports, music and podcast content they’ll love.

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Insights

Stay ahead of media’s evolution with our timely insights.

Featured

2024 Annual
Marketing Report

Maximizing ROI in
a fragmented world

Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning.

Marketing performance
2mins read

Featured

The Gauge

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a…

9mins read

Featured
Report
Reaching Asian American Audiences 2024

Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…

Audiences
5mins read

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People

Real people are always at the heart of our data.

750K+

People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation.

13K+

Employees power our business globally

Our passionate workforce drives a better media future across 57 countries.

14

Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure.

Diversity, equity and inclusion