GROUP HEAD – MARKETING & STRATEGY, RELIANCE SPORTS
Over 17 years in the sports industry with experience across building Sports Businesses, Business Strategy and Planning, Brand Management, Marketing and Communication, Sponsorship Sales, Sports Marketing, Event Management, Creating Innovations and Mentoring Aspiring Candidates who want to enter the sports industry.
G Srinivvasan currently heads the marketing and strategy functions for the entire Reliance Sports group. G Srini as he is commonly known has been with Reliance for almost 5 years and a part of the team that set up and launched the Indian Super League (India’s premier football event) and subsequent expansion to 10 teams. He has been involved in all operations of the league but has spearheaded the sponsorship sales and marketing functions for three years. Over this period ISL has become a household name in India. He has led the renewal of the deal for title sponsorship with Hero Motocorp for a sum which has never been heard of in Indian football.
Prior to this role, G Srini was heading the marketing and sponsorship sales for the BCCI (Board of Control for Cricket in India) working on the IPL (Indian Premier League). In his tenure of 3 years, Srini helped formulate the strategy for the IPL brand. He worked with the 8 franchise partners (teams) on all commercial and sponsorship elements. He liaised with broadcast partners from India and all over the world to promote the league well ahead of its start in their respective territories. Led a commercial team from IMG to sell and subsequently service central partners. Managed relationships with central partners and the broadcaster to promote the Indian National Team games. Was the Lead across marketing and commercial verticals of a cross-functional team from India, Australia and South Africa for the Champions League T20 tournament.
G Srini has worked with Nike where he led the football category business & brand communications for 4.5 years. During this time he set up the brand and digital functions and created the ‘Nike traffic Jam ad’ which was regarded as one of the best Nike ads ever made and is still recalled as one of the best sports ads in India.
G Srini began his journey in sports with ESPN wherein he worked on the brand marketing function and moved on to business development and creating customized sporting events. Prior to ESPN G Srini spent 4 years in advertising where he started his journey with Lowe and spent a couple of years outside India with an advertising agency in the Middle-East.