On the Record with Yan Xuan
Andrew McCaskill, Nielsen’s senior vice president of global communications sits down with Yan Xuan, Nielsen’s president of the Greater China region. Yan explains what “the new normal” means in China and discusses how companies can find opportunities for growth with today’s consumers, as well as how Nielsen is helping its clients capitalize on digital platforms.
https://develop.nielsen.com/apac/en/news-center/2015/on-the-record-with-yan-xuan/