Consumer Panels

Measuring what consumers buy is at the core of Nielsen. We monitor shopper behavior for more than 250,000 households in 25 countries through our industry-leading consumer panel.

Nielsen also offers a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from tens of thousands of retail outlets. This information enables you to identify the why as well as the what behind changes in product sales for fine-tuned marketing strategies.

To ensure projectable results, Nielsen Consumer Panels are carefully balanced for the demographic characteristics of the universe being measured. Shopper data is collected via handheld scanners which transmit data directly to us. This data can be used to identify key shopper behavior across stores, TV, online and social media outlets.

Our point-of-sale (POS) technology for our retail measurement services captures sales and price data from major retail chains. For others, we use the industry’s leading sample-based methodology. Where electronic data is not available, we use detailed field audits.

We deliver local and global insights into consumer behavior and product sales across categories in nearly 100 countries. Nielsen’s combination of deep data and insights provides clients with actionable intelligence for their business planning. Our tools provide timely, flexible analytics, presenting a holistic view of the marketplace.