Audience you can put your trust in
In our new video series, you'll learn the latest in digital audience measurement and how the industry changes are impacting it.
Understanding Australian Women is Key to Accelerating Gender Parity
Digital consumption behaviour highlights how advertisers can reach female audience on their own terms
Senior Australians Embrace Mobile To Keep Up With Online News
2020 pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19.
Australians Heavily Invested In Financial News And Online Trading Content During COVID-19
With questions and concerns rising during the pandemic, Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, as they carefully monitor the situation, keep informed about the ever-changing circumstances,...
Unreal Estate! Aussies Engage With Online Real Estate Content At Record Highs
Real estate sites have seen record audiences and time spent on their online titles. When looking at the audiences time spent each week, 2020 started off strong, outperforming any period from the previous year.
Navigating the challenges of digital advertising during a global pandemic
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
Financial News and Information Site Engagement Skyrockets as Consumers Seek to Understand the Economic Implications of COVID-19
The coronavirus (COVID-19) outbreak is affecting the economy and individual households, and the lockdown has pushed Australians to spend 87%1 more time on financial news and Information websites to stay up-to-date with the financial implications of the pandemic.
The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Talkin' to technology
Hey Nielsen, what’s the growth rate of smart speakers in Australia? Smart speakers are still an emerging technology in Australia with 14% of Australians (2.9 million) owning one, and only a quarter of those using one every day.
Cookies, Tags, Pixels and IDs: Measuring Customer Engagement
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.