Consumer Discovery November 2012

Consumer Discovery November 2012


In conjunction with PayPal and eBay, Nielsen conducted an online research study to gain better understanding of Australian mobile penetration and usage behaviours. 

The last two years will forever be defined as a turning point in Australian retail. In 2010 the strong Australian dollar, explosion of mobile phones, and heightened competition from global retail sent shockwaves through the industry.


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Consumer Discovery November 2012

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