Press Releases
Supercharging Nielsen Ad Intel With Social And In-App Media Spend And Creatives
Nielsen’s recent enhancement to Nielsen Ad Intel Digital provides marketers with detailed advertiser-level social, in-app media spend and creative data.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Aussies Road Tripped And Shopped Their Way Through December
IAB Australia endorsed Digital Content Planning data, released by Nielsen for the second time today, demonstrates the huge number and diversity of media owners providing digital content and services, with Nielsen measuring Australian audiences to over 4,000 digital media owners.
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Nielsen Appoints Jonathan Betts As Executive Director, Commercial Growth And Product Strategy
Jonathan Betts, a media industry and digital veteran, joins Nielsen Media Australia as Executive Director, Commercial Growth and Product Strategy.
Top 10 Media Owners Reach Over Half Of The Australian Population Each Month
Sydney, 28 January 2021 – 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time spent of 19% on the year...
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen Partners With DBM Consultants To Launch DBM Atlas + Media Profiler
SYDNEY, 30 SEPTEMBER 2020: Nielsen (NYSE: NLSN) today announced a partnership with DBM Consultants to integrate Nielsen’s Consumer & Media View (CMV) solution with the market-leading DBM Atlas dataset. The result is an unrivalled segmentation and profiling dataset that has been developed...
Press Enquiries
For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:
S.E. Asia, N. Asia: Deanie Sultana
Pacific: Jackie Helliker
Japan: Natsuko Nakagawa
Korea: Lim Ji Eun
Indonesia: Miladinne Lubis
Philippines: Liza Martija
Malaysia: Danny Leo
Singapore: Stanley Nam
Thailand: Matooros Maneeruttanaporn
Vietnam: Van Tran