– news.com.au retains top place in Nielsen digital news rankings
– Top seven entities ranking remained consistent
– 13.5 million Australians engaging with Current Events & Global News

Sydney, Australia – 25 September 2017: Latest data released today by Nielsen revealed News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.6 million, despite a decrease of 5% compared to the previous month. With no month-on-month change to the ranking for the top seven news entities, News.com.au was followed by ABC News Websites (5.2 million, +11%), nine.com.au (4.3 million, -4%),  smh.com.au (4.0 million, -4%), Daily Mail (2.9 million, -7%), The Guardian (2.8 million, 0%) and Yahoo7 News Websites (2.8 million, +4%).

The Daily Telegraph (2.3 million, +1%) jumped from ninth to eighth place, followed by Herald Sun  (2.3 million, +2%) who jumped from tenth to ninth and BBC (2.3 million, -3%) who dropped from eighth to tenth, when compared with the previous month.

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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

For further information please contact:
Eleanor Saxton
Nielsen
T: + 61 421 692 808
E: eleanor.saxton@nielsen.com