DBM Atlas + Media Profiler
(Powered by Nielsen CONSUMER & MEDIA VIEW)
ENHANCE YOUR FINANCIAL SERVICES MARKETING PLAYBOOK
DBM Consultants has partnered with Nielsen Media to integrate Nielsen’s Consumer & Media View (CMV) solution with the marketing leading DBM Atlas dataset. The result is a segmentation and profiling dataset that has been developed specifically for the finance and insurance categories.
The new product called DBM Atlas + Media Profiler offers over 12,000 attitudinal, media and behavioural variables for in-depth consumer understanding – including how to best reach and engage key audiences.
In a rapidly changing world, gain a competitive edge by accessing a powerful dataset that enables the calculation of product and customer penetration, share of products, share of wallet, share of relationships and market share at a granular level.
This means you can now optimise media strategy and planning specifically for your priority audiences. Plus, construct richer target audiences by including lifestyle behaviour, media consumption, intention to purchase, socioeconomic, attitudinal and segmentation variables.
Make more strategic and tactical marketing, communication and planning decisions
ADVANCED AUDIENCE PROFILING
Build bespoke custom segments using DBM Atlas data. Profile these consumers on their demographics, lifestyle behaviour, attitudes, purchase intention and media consumption patterns
Profile your audience against product ownership, intention to purchase or desire to switch
DISCOVER WHAT DRIVES THE CONSUMER
Understand what motivates consumers to watch what they watch and buy what they buy
BRAND & PRODUCT PLANNING
Unmatched calculation of product and customer penetration, share of products, share of wallet, share of relationships and market share