Social media is re-energising TV—acting like a shot of pure adrenaline that’s fuelling thousands of digital conversations. Those conversations have created a digital dialogue we’ve come to know as social TV.
And this is no fad. It’s a second-screen phenomenon that’s created some of the most influential conversations out there—so much in fact that TV programmers are integrating hashtags and social conversations directly into their shows. There’s no water cooler conversation on the planet with that much pull. So how do you tap into this ever-expanding discussion?
How we do it
Tracking programs across more than 100 TV channels including Free-To-Air and Subscription TV in Australia, Nielsen Social empowers networks, advertisers, agencies to understand, measure and act on the social momentum of live TV. With insight into real-time conversations, we can help you make critical business decisions: How can networks apply TV’s social halo to drive tune-in? How can agencies make more informed media planning and buying decisions for their clients? How can an advertiser know which TV audiences are most likely to amplify their brand messages on Twitter? With a web-based platform and Twitter TV APIs (application programming interfaces) for real-time engagement and analysis, Nielsen Twitter TV Ratings enables you to not only measure and analyze Twitter TV conversation, but also create truly immersive consumer experiences.
From October 2014, Nielsen Twitter TV Ratings began providing the first-ever measure of the total reach of TV-related conversation on Twitter—delivering not just Twitter activity (i.e., people tweeting about TV programs), but also the number of people viewing tweets. So as the realm of social TV is rapidly expanding, TV networks can measure the full Twitter engagement surrounding programs and agencies and advertisers can integrate the full impact of Twitter TV into their make data-driven media planning and buying decisions.
Social is reenergising TV. Learn more about social TV measurement and join the conversation.
WHAT WE MEASURE
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