Many specialty pet product manufacturers face challenges when entering a new category and can miss key opportunities because they don’t have the right information. Launching a product without understanding the size, growth potential, or competitive landscape can lead to lackluster sales and...
Meta Desc: Nielsen Online Brand Effect, formerly Vizu Ad Catalyst, allows advertisers to collaborate with their digital media ecosystem around optimizing brand lift metrics. Consumer sentiment is captured through a web-poll that asks each consumer
