Many specialty pet product manufacturers face challenges when entering a new category and can miss key opportunities because they don’t have the right information. Launching a product without understanding the size, growth potential, or competitive landscape can lead to lackluster sales and...

Meta Desc: Nielsen Online Brand Effect, formerly Vizu Ad Catalyst, allows advertisers to collaborate with their digital media ecosystem around optimizing brand lift metrics. Consumer sentiment is captured through a web-poll that asks each consumer

The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you...