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Many specialty pet product manufacturers face challenges when entering a new category and can miss key opportunities because they don’t have the right information. Launching a product without understanding the size, growth potential, or competitive landscape can lead to lackluster sales and wasted investment. 

Our latest use case, “Using Data to Identify Growth-Driving Product Attributes,” explains how pet brands can use data to:

  • Identify product attributes with the highest short-term profitability and longer-term potential.
  • Assess which areas are crowded and focus on products with fewer barriers to entry.
  • Position new products for maximum growth and return.

Download our use case to learn how successful pet category expansion starts with identifying new growth areas and seeing the entire competitive landscape.