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Today, 4 billion people are connected to the internet, and nearly all of them (92.6%) do so using their mobile devices. Every day, 85% of users (3.4 billion people) connect to the internet and spend, on average, six-and-a-half hours online. Consumers are spending more time, with increasing frequency, on an expanded range of diverse digital activities. It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.