Nielsen Holdings plc (“Nielsen”) (NYSE: NLSN) announced today that it has signed a definitive agreement under which affiliates of Advent International (“Advent”), one of the largest and most experienced global private equity investors, in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion (subject to working capital, cash, debt-like items and other customary adjustments).
test message A panel is a group of people that we’ve chosen to represent a larger universe of people.
We use panel data to understand consumer behavior. Whether it be to know what shows consumers are watching on TV or what they’re buying at the store, our panel data provides an accurate picture of how consumers are engaging with media and what products they’re buying. For example, the media industry considers our TV panel in the U.S. as the gold standard for knowing who’s watching what. In fact, our data is the currency that the TV industry uses for buying and selling advertising.
To start, we use large, statistically reliable data sets for a specific market. For example, think U.S. Census data, U.N. population stats for Melbourne, or government-issued population totals for the various suburbs within Shanghai. From there, we use random, probability-based sampling to isolate much smaller populations of the total. Once we have a smaller dataset, we use statistical modeling, weighting and other scientific techniques to ensure that the characteristics of the sample accurately reflect those of the larger population.