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Every day, 85% of users (3.4 billion people) connect to the internet and spend, on average, six-and-a-half hours online.Learn how Connectivity is enabling lifestyle evolution.The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.News Center is our digital hub for news, perspectives from our thought leaders and updates about the company. There’s a lot to learn about Nielsen directly from Nielsen.