Confidence Continues to Increase
Consumer confidence rose in Canada for the second quarter in a row in 2016, bolstered by immediate spending intentions and greater optimism about employment.
Canada posted a score of 97 in the Nielsen Global Consumer Confidence Index, which measures views regarding local job prospects, personal finances, and ability and willingness to spend. Nielsen turns those
perceptions into a score, with 100 as the baseline; levels above and below indicate degrees of optimism and pessimism. The scores for Canada going back to the beginning of last year: