While radio—traditional, streaming and satellite—continues to hold its own for music listening across Canada, there’s no denying the growth of podcast listening as well. Across the general population, 33% of consumers say they listen to more podcast content than they did a year ago. Among...

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.