Quarter By Numbers: Q4 2018

Quarter By Numbers: Q4 2018

At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100. That said, however, 39 of the 64 countries included in the global Consumer Confidence Index, which is produced in collaboration with Nielsen, reported declines in confidence, well above the 19 in third-quarter 2018.

Fast-moving consumer goods (FMCG) and GDP growth was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.

In Latin America, economic strides in the fourth quarter were mild, as the region posted GDP of just 1.7%. A few countries posted stronger results, but the worsening recession in Argentina constrained overall progress in the region. Up north, in the U.S. and Canada, inflationary conditions continued to weigh on the FMCG market, with volume growth flat as the year ended.

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Our Quarter by Numbers reports help our clients do just that. Our fourth-quarter 2018 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what’s going on in our markets today.

We produce five reports to help clients zero in on specific regions of the world. The series is available free of charge to all Nielsen clients. They are also for sale to non-clients. This lite report represents an overview of the insights detailed in the five regional reports.


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Clients interested in the regional Q4 2018 Quarter by Numbers reports should contact their local Nielsen representative.

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Quarter By Numbers: Q4 2018

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