No Matter What Change Looks Like, Know Your Next Move.
Webinar: Incrementality through innovation
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?
FMCG growth in Europe bounces back in Q2
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.