Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.
56% of Chinese say they buy premium products in order to feel successful or show their success to others. 48% of consumers say they’re willing to pay a premium for electronics, followed by clothing (38%) and cosmetics (38%)
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.
From promoting fitness to encouraging foreign investment, China set forth in 2014 to create a $813 billion sports industry by 2025.
72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on smartphones and with specialized headphones.
In China, more than 46% of consumers are actively making purchases via the web, well above the global average of 25%. But China isn’t just the largest market for e-commerce. It’s also one of the most evolved, and so are its consumers.
In a series of recent reports, Nielsen identified three key consumer trends that are reshaping China’s financial market: Internet banking, digital payments and meeting the needs of aging consumers.
Mobile matters. Already a powerful presence, it continues to grow. But it is a new medium, and many of the measures brand marketers have come to rely on to guide their investments in other media are not present or not mature in mobile. Marketers must, however, resist the temptation to measure what...