Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
Apple’s share rose by 0.94%. OPPO’s share soared by 1.27%, followed by Vivo(0.87%), Huawei(0.48%), and Gionee (0.21%), Samsung went down 1.76%
China’s Internet financing business will present itself as a major force in participating international competition and cooperation in the near future.
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
Share of smartphones priced over 2,000 yuan increased to 45.7% in December from 36.9% in January in 2015; Market share of domestic phone brands priced more than 2,000 yuan increased from 3.85% to 7.66%.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
In a series of recent reports, Nielsen identified three key consumer trends that are reshaping China’s financial market: Internet banking, digital payments and meeting the needs of aging consumers.