消费者神经科学

“(Neuroscience) companies…are working with a much larger base of information than they had eight years ago – more experience and better technology. Today it’s probably a safe bet that most big brands are doing some kind of neuromarketing work as part of their overall marketing and advertising effort”

Roger Dooley, Author

“Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing”, NPR Radio, 2/10/16

“For creatives and marketers, neuroscience provides a much more insightful and in-the-moment mechanism to gauge impact and effect change, delivering more meaningful advertising with a higher ROI.”

Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester Research

“Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience” 2018

“[With consumer neuroscience] you can get insights on how consumers feel. Real, deep insights. Without filters.”

Dr. Horst Stipp, EVP Research, Innovation, Global & Ad Effectiveness, Advertising Research Foundation

“The imperfect art of gathering feedback on emotional engagement through traditional ad testing methods is fraught with error. Consumer neuroscience sheds light on the previously unexplored question of how our minds engage.”

Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester Research

“Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience” 2018

“Each study we’ve done with Nielsen has had very clear implications coming out of the research for the campaigns. Nielsen helps us grow our business by ensuring that our creative is the best that it can be.”

Patty Goldman, VP Strategy & Evaluation, Ad Council

“In a short period of five years, the application of neuroscience to marketing has grown from something that we may try, to something that I think is increasingly a must-use.”

Dr. Horst Stipp, EVP Research, Innovation, Global & Ad Effectiveness, Advertising Research Foundation

“The shorter edit of the ad [developed by Neuro] created the same spontaneous awareness and strong registration… but the investments were reduced by almost 50%.”

Nilanjan Mukherjee, Head of Marketing, Personal Care, ITC