Insights test


Meta Desc: The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.

Meta title (Audience , Brand marketing, Consumer)

Meta Desc: Nielsen Online Brand Effect, formerly Vizu Ad Catalyst, allows advertisers to collaborate with their digital media ecosystem around optimizing brand lift metrics. Consumer sentiment is captured through a web-poll that asks each consumer