Morocco Makes Consumer Confidence Debut in the Third Quarter
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
UAE Reports Biggest Consumer Confidence Decline in Six Years
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
Year-Over-Year Consumer Confidence Progress Seen in the Middle East/Africa
Consumer Confidence in the Middle East/Africa region dipped one-index point in the fourth quarter, ending 2014 with a score of 95. The score marked a five-point increase from the fourth quarter of 2013. Among the five countries measured in the region, three saw quarterly consumer confidence...
Personal yet Private: Digital Precision is a Win-Win for Marketers and the Mass Affluent
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And for the biggest bang, marketers should seek consumers with the strongest spending power. Fitting this bill, the “mass affluent” are wealthier than the average Joe and control 26 percent...
Super Bowl Wins with Super-Sized Wallets
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark. So when you take a step...
Newswire | What Big Companies Can Learn From Shark Tank | Nielsen
Companies need a different process for funding innovative projects; called innovation capital markets, a system that's a hybrid of venture capital, general capital and corporate budgeting.