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Os consumidores a nível global estão a demonstrar um sentimento de otimismo relativamente ao seu bem-estar financeiro, sobretudo no que aos mercados em desenvolvimento diz respeito, nomeadamente nas regiões da Ásia-Pacifico, África, Médio Oriente e América Latina, de acordo com um estudo global realizado pela Nielsen.

Nielsen Global Public Policy analyzes the activities of domestic and international governments and regulatory bodies to determine how proposed legislative or regulatory changes could affect the company and its clients. Government Affairs shares reports and data with policymakers and informs how important changes in Nielsen’s policies and practices could have an effect on the company’s various stakeholders.

By working collaboratively with government officials, policy experts, associations, and advocates, Nielsen helps promote policies consistent with the company’s commitment to strengthening the markets and communities in which we do business.


Nielsen’s Public Policy and Government Affairs team interacts with government and elected officials to explain our products and promote the use of measurement to create thriving markets and communities. Nielsen also has Ombuds and Legal teams to ensure compliance with our Code of Conduct and all relevant campaign finance, lobbying, and government ethics laws and to make associated filings and reports.  Nielsen has implemented procedures throughout its organization whereby employees may report concerns about legal violations or other misconduct. 

The Nielsen PAC Steering Committee – a bipartisan group of senior Nielsen leaders – provides oversight of all Nielsen PAC activities and makes all contribution decisions.  The Treasurer of Nielsen PAC and the Company’s Legal team oversee compliance with relevant law.  Nielsen management periodically reviews with the Board of Directors its government affairs and political activities policies and the Board provides oversight of all Nielsen political activity.

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