Video: What drives purchase intent in Europe’s car buyers?
Eleni Nicholas, Nielsen’s Automotive & Finance Industries’ leader in Europe, gives a topline overview of key findings from the global online study into Automotive Demand: what motivates the car buyers of tomorrow, where do they live and how can you reach them?
https://develop.nielsen.com/eu/en/insights/article/2014/video-eleni-nicholas-discusses-insights-from-the-global-automotive-demand-survey/