COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
European Women are Ready for Progress, but They Still Feel the Strain of Gender Inequality
On average, 91% of European women say they have shared or primary responsibility for daily shopping, household chores and food prep. As a result, they’re also the primary purchaser for everyday household items. But taking on this additional job means that women have additional demands each week...
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Provence Points to a Rosé Future
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
Wine Boxes and Cans Come of Age
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Combating the Long Tail with Data Science
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
Consumer spending on groceries stalls as spring temperatures disappoint
Consumer spending in the grocery sector continues to slow, with sales declining to -1.6% in the most recent four weeks, in the context of the 2018 bumper spring, this spring has been tougher for supermarkets.
My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
How Will the CBD and Cannabis Craze Impact Drugstore Businesses?
While it’s still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.
Quality Data Equals Truth Sets, and Nothing Less
AI is enabling companies to better understand how consumers are shopping, why they shop and most importantly, predict what consumers will buy in the future. This is fundamentally shifting how companies explore product development cycles, pricing models and understandings of how to change the minds...