Western Strategic Planner-Q4 2016

Western Strategic Planner-Q4 2016

Nielsen Strategic Planner is an harmonised database including measurement data from 9+ European markets, covering FMCG sales in grocery, hypermarket, supermarket, discount and convenience channels. Which allows analysis of overall market dynamics in the FMCG sector through categories sales, but also promotions trends and performances of players (Own labels and A-brands) in each market covered.


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Western Strategic Planner-Q4 2016

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