In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage, or the percentage of impressions delivered within the target audience out of the total served during the entire campaign.
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.
For the first time since 2011 Europe gained a 0.3% growth in the second quarter.
After a 3.7 percent growth for the full year 2013, the global advertising market picked up speed again in the first quarter of 2014—growing by 4.8 percent. Advertising was most notably active during the month of February (up 8.4%), which may in part be due to increased revenue from the Sochi...
Global advertising spending rose 3.2 percent in the third quarter of 2013, closing the first three quarters of 2013 also at 3.2 percent. The contraction of the ad market in the embattled Europe region finally eased, with a small decrease of -0.4 percent seen in the third quarter and a -3.8 percent...