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As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
How can retailers of all types anticipate the next set of changes coming their way? Dr. Carl Marci, chief neuroscientist and executive vice president of Nielsen Consumer Neuroscience, recently spoke on the role of emotions in retail environments at the Digiday Retail Summit in Laguna Beach, Calif.
On Jan. 25, 2016, Nielsen Consumer Neuroscience participated in a technology exposition held by the government of Saxony-Anhalt in Germany, showcasing the benefits of the Fourier One (F1) dry contact wireless electroencephalogram (EEG) headset to German Chancellor Angela Merkel.