India / India / HR / Gurugram /

Client Service & Sales

#: 743999741954285 / REF3638Y

Mid-Senior Level


Job Description


“SalesForce Activation is a suite of services that offer Manufacturers with solutions that helps them expand and optimize distribution which further helps them to plan and execute their Go-To-Market Strategies.”

At Nielsen we autonomously contribute to analysis that resolves specific Client concerns; serves as a liaison between the Commercial team, Quality Assurance, Operations, Engineering, & Data Science teams with regards to Internal and External Client Projects. This role aims at Client Engagement, Building Relationships, Sales Management, Product Management, and Team Management, and Collaboration that will directly impact our business and our clients.



  • Leads sales efforts for Nielsen solutions around Distribution Expansion and Instore Activation evaluation within the Retail Intelligence (RI) practice and is responsible for commercial plan development and execution. Key priorities include:

  • Develop the Go Market plan for the solution in the North Market by clients

  • Building Senior Level relationships with different stakeholders within Sales Function (Sales Directors, Modern Trade Heads, Channel Directors, Mechanizing heads, Customer Development ) of companies and understand the needs of different persona and build relationships.

  • Understand business priorities, needs, and plans of companies with respect to Distribution expansion, current needs, and gap areas. Mapping these to Nielsen solutions to address the client business priorities and help expand their distribution

  • Owns the business plan: financial target/proposal submission/revenue on hand/pipeline. Overall business planning and forecasting.

  • Understanding current practices and methods around drivers of in-store sales and Merchandizing KPI’s.

  • Good understanding of Nielsen portfolio and interconnectedness of different solutions.

  • Driving full sales cycle: expanding business with the existing client portfolio (selling new / renewing existing contract), proactively identifying sales opportunities based on client strategic priorities, and networking

  • Works continuously with CBPs, Commercial Leaders, PL, Delivery COE team & other Growth leaders to ensure that leads and opportunities are picked up, pertinent information about clients is shared and the relevant people are consulted and/or informed of key activity on an account.

  • Confidence & credibility to talk to a wide range of decision influencers.

  • Demonstrable knowledge of the CPG and Retail industry, understanding how trade and business needs are changing and how Nielsen solutions can help solve client business issues

  • Responsible for developing case studies & client testimonials. Present at client events, external industry events

  • Able to drive the team towards sales targets, has visibility of all opportunities and risk, ensures the team has a tight pipeline and proposal tracking systems.

  • Comfortable negotiating with senior clients and knows what levers to use. Clearly links the value of Nielsen SFA products and solutions with the price to overcome objections.

  • Takes overall accountability for business planning and implementation.


You’ve dabbled in networking with clients and G-Suite Client Engagement. Sales Generation and post-consultation are your forte. And you have the communication chops to translate it all into conversation or presentations. While you’ve worked with global cross-functional teams, you can also put your head down and focus on independent projects. Seeing the big picture takes attention to detail. Keeping up with the fast-changing world of digital media measurement takes someone who recognizes that. You have gained the knack for negotiation and earned the Client’s trust. You are accountable at all times and can make a difference in numbers to the client’s business.



  • Strong sales leadership including prospecting, building a pipeline, moving opportunities through the sales cycle; proposing, presenting, and discussing solutions with C-level and other decision-makers

  • Ability to build enduring relationships with C-level executives – truly passionate relationship developer

  • Strong affiliation to Sales Personas & develops sales strategies to suit

  • Excellent problem-solving skills, solution-oriented and good analytical skill

  • Very good client-facing and communication/presentation skills

  • Financial understanding (e.g. P&L, EBITDA) and how this relates to business success

  • Excellent at consultative selling and building case studies

  • Ability to speak at external forums

  • Strong Collaboration and Networking skills

  • MBA, Post Graduate with 4-6 years of experience in CPG Sales, Trade Marketing, Retailer – Key Account, Merchandising.

  • Knowledge of sales processes in CPG companies. customers, modern and traditional market.

  • Good knowledge of Nielsen products, services, and data.

  • Digital knowledge, MS, Salesforce


About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit


NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.