Africa and Middle East / United Arab Emirates / / Dubai

Analytics

#: 79821-en_US / 79821

Regular

Full-Time

Nielsen is building talent pipelines to meet future hiring demand. This is a pipeline role, while there is not an immediate opening, we want to build relationships with prospective candidates like you. If your background is a match to our requirements, we’ll follow up with an exploratory conversation.

Senior Manager – 79821

Analytics – Utd.Arab.Emir. Dubai, Dubai 

 

 

SENIOR MANAGER: PERFORMANCE MEASUREMENT, DUBAI

 

 

As part of Nielsen’s Marketing Effectiveness practice, you will work with advertisers to help assess how well their marketing activities are working to drive sales and how they should most effectively use their budget in the future. You’ll be an important partner to well-known consumer focused companies spanning across several industries including consumer packaged goods, retailers, technology, financial services, and telecom. You’ll use advanced statistical models and the most robust data available to tease out the impact of marketing activities and simulate the impact of future budget changes, to help advertisers decide how much to spend on marketing, and in what ways, to maximize the impact of their spend.

 

 

RESPONSIBILITIES

 

  • Responsible for establishing and managing strong client relationships to drive client retention as well as business expansion.
  • Penetrate and establish enduring client relationships with senior decision makers at clients by demonstrating on-going value by driving client outcomes
  • Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics to clients
  • Partner with clients to provide the best marketing plan based on the results of analysis and optimizations
  • Develop decks to report results & provide advice, and present to client
  • Provide subject matter expertise to both the client and internal team.
  • Mentor junior associates in best practices, client communication, and project execution
  • Design analytic studies that meet advertisers’ research objectives
  • Develop recommendations based on the insights derived from the analysis
  • Present findings and recommendations to senior leaders
  • Train, develop and lead other team members
  • Collaborate with other Nielsen teams to provide holistic support to clients
  • Develop and lead client teams through designing, executing and presenting analytic studies to meet clients’ research objectives on the fast moving digital landscape
  • Deliver insights and recommendations on industry leading Multi Touch Attribution, Marketing Mix and Lift analytics
  • Lead and develop the team responsible for delivering against client commitments

 

ABOUT THE TEAM

 

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward. Globally industry spends~$600B on advertising and you can become part of the team on mission to measure & improve the efficiency of every single dollar of that spend translating into $60B+ in value.

Nielsen is the largest market research firm in the world, tracking what people watch and buy in over 100 countries. The consumers’ world is changing at an unprecedented speed where media and commerce are colliding. At Nielsen, we are focused on providing our clients with usable, practical and meaningful tools that help them make strategic business decisions every day.

 

QUALIFICATIONS

 

  • Arabic Speaker
  • Bachelor degree required, advanced degree preferred
  • 4+ years of marketing research or analytics experience
  • Enjoy being hands-on with data and analysis, including competent handling of large data sets.
  • Enthusiasm for applying statistical analysis to address business issues
  • Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
  • Strong communication and presentation skills
  • Strong technical market research skills and project management.

 

ABOUT NIELSEN

 

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

 

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.    

Job Type: Regular 

Primary Location:  Dubai,Dubai 

Secondary Locations: , , , 

Travel:  Yes, 10% of the Time