Press Room

Press Releases

Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer

Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019. She will continue to lead Nielsen’s diversity, equity and inclusion (DE&I) team, working to develop a more...

Cross-Media Currency Becomes Reality with Nielsen ONE

Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...

Covid-19 and its impact on the media consumption trend

TV viewership for news program is going up 25% The viewership on Kids audience reaches the highest rating at 16.2 percent Vitamin and Supplement products contribute more than IDR20 Billion of total digital ad spending Jakarta, 23 March 2020 – COVID-19 pandemic has caused change in consumer...

digital consumers show positive growth trends

Youtube is the most widely used platform for watching online TV shows or movies 72% of the online shoppers bought fashion category E-Wallet becomes new  payment option for consumers Jakarta, 19 March 2020 – As much as 98% of netizens use smartphone devices to access the internet in the past...

2019 ad spend closes with positive trends

Online Services Dominates Television Media Advertising Spending Radio is still the preferred media for the Government and Political Parties to Advertise Digital Ad Spending Reaches 7% of the Total Ad Spend Jakarta, 11 Maret 2020 – Advertising expenditure in 2019 grew10% compared to 2018. The...