Mankind Pharma turned to Nielsen’s Digital Ad Ratings to analyze the effectiveness of its campaigns and reach a wider audience for its individual brands.
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as...
Consumer brands are turning to online video and social media marketing to connect with consumers online; do these tactics really impact purchase intent?