Insights

The ‘3C Framework’ For Effective Marketing

Advertising creativity versus advertising effectiveness has been the perennial contest for brand marketers. In the world of marketing, creativity needs to convert into sales, but do brands succeed in making their advertising campaigns as effective as they should be?

Uncommon India

The Indian consumer is unique in every way. It is this uniqueness that makes it indispensable for organisations to understand and analyse consumers, their habits and beliefs. Making a mark in this highly competitive market is not easy and therefore, we take a closer look at the uncommon features of...