Insights

Star-Struck: What The Indian Moviegoer Wants

The Indian film industry is the largest in the world, each year churning out more than a 1000 movies and generating INR 3.3 billion in ticket sales. With such a large consumer base, it’s critical for marketers, especially in the cinema and entertainment industry, to understand the factors that...

Smartphone: The Emerging Gadget of Choice for the Urban Indian

By: Prashant Singh, Managing Director – Nielsen Media, India Twenty seven million smartphone users in Urban India Smartphone users account for 9 percent of mobile users in Urban India Highest incidence of smartphone users in 18-24 age group  The era of the smartphone From being a gadget of...