The Man in the Mirror
For decades, the beauty and grooming market has been dominated by products and services for women. Beauty services for women have always been expansive and included massage, facial, bleach and much more. On the other hand, grooming services for men have traditionally included only the basic haircut and shaving. In recent times however, metrosexual men have become more conscious of grooming and now demand a far wider range of products and services from the market.
THE GROWTH OF THE MALE GROOMING SEGMENT IS SPEEDING UP
In urban India, the size of the male grooming market is almost INR 5000 crores. There has been a steady growth in the male grooming segment over the years, with the current year delivering a double digit value growth of 12.3% vs. last year.