Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen at NACS: Personalization and Customization Are the Future of Convenience
At this year’s NACS North American CEO Summit Jeanne Danubio, President, North America Connect, provided recommendations into how today’s C-store can shift from tobacco, gasoline and beer to become central meeting places, to transform into ideal pick up points, and to embrace innovations that...
Reinforcing the ‘Why’ Behind Clean Label & Transparency at the NACDS Total Store Expo
At this year’s NACDS Total Store Expo, Andrew Mandzy, director of health and wellness strategic insights at Nielsen, spoke about the importance of offering products that resonate with today’s health-conscious consumer.
The Consumer Goods Industry Is the New Battleground for Connected Commerce
At The Global Summit of the Global Consumer Goods Forum held in Berlin, Konrad Gerszke, President, Lead Markets at Nielsen, hosted a special session investigating the disruptive forces redefining today’s path to purchase and outlined effective strategies to capture opportunities in this changing...
New Year, New You: Health & Wellness Is Front and Center at Nielsen
There's no doubt that health and wellness is on the minds of consumers, retailers and manufacturers. Andrew Mandzy, director of strategic insights for the Health & Wellness Growth & Strategy business, is helping Nielsen clients follow the path to purchase along the total consumer health...
Nielsen Around the World Launches
Our ability to deliver high-quality data sourced from 100+ countries across the globe relies on innovative technologies, rigorous science and passionate people in the field every day, in all conditions. We're highlighting these stories through Nielsen Around the World, an interactive map and video...
Sneak Peek: How Nielsen Collects Data Around the World
Our series, Nielsen Around the World, pulls back the curtain to provide a firsthand look at the stories behind our numbers. It takes smart technology and thousands of smart people on the ground every day in 100-plus countries to collect data and bring it to life.