With the global launch of Market Lift, which falls within Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen India is among the "100 Best Companies for Women in India" in a prestigious recognition by Avtar and Working Mother for the fifth consecutive year and is part of the Hall of Fame 2020.
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Mumbai, August 17, 2020– Scheme of arrangement between Nielsen (India) Private Limited (‘Demerged Company’) and Neurofocus Systems & Services Private Limited (‘Resulting Company’) and their respective shareholders under section 230-232 of the Companies Act 2013 has...
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.