Nielsen BASES released its highly anticipated Top Breakthrough Innovation Winners in India, for 2020. The release unveils successful innovations by brands across India, showcasing winners’ effective strategies and how they brought their plans to life.
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen BASES formally announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space.
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.
Nielsen India is among the "100 Best Companies for Women in India" in a prestigious recognition by Avtar and Working Mother for the fifth consecutive year and is part of the Hall of Fame 2020.
Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event.
Nielsen’s global consumer business reinforces commitment to Chicago as site of global headquarters.
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Mumbai, August 17, 2020– Scheme of arrangement between Nielsen (India) Private Limited (‘Demerged Company’) and Neurofocus Systems & Services Private Limited (‘Resulting Company’) and their respective shareholders under section 230-232 of the Companies Act 2013 has...
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world