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News And Video Site Traffic Surges On Inauguration Day
Following the Inauguration of President Barack Obama, which was viewed by 37.8M on television, Nielsen Online released traffic figures for the top 10 most visited Current Events & Global News web sites on Inauguration Day. In addition, Nielsen also reported the fastest growing news sites on January 20th, Web traffic to whitehouse.gov and the most linked-to videos of the day.
CNN Digital Network was the top online Current Events & Global News destination when ranked by unique audience on Inauguration Day, with 11.0 million unique visitors. MSNBC Digital Network and Yahoo! News took the No. 2 and No. 3 spots, with 10.0 and 9.1 million unique visitors, respectively.
| Top 10 Current Events & Global News Sites Ranked by Unique Audience on Inauguration Day 2009 (U.S., Home and Work) |
||||
|---|---|---|---|---|
| RANK | NAME | Uniques1/13/09 | Uniques1/20/09 | %Growth |
| 1 | CNN Digital Network | 7,840,000 | 11,047,000 | 41 |
| 2 | MSNBC Digital Network | 7,002,000 | 10,006,000 | 43 |
| 3 | Yahoo! News | 8,110,000 | 9,127,000 | 13 |
| 4 | Fox News Digital Network | 3,492,000 | 4,019,000 | 15 |
| 5 | AOL News | 4,331,000 | 3,949,000 | -9 |
| 6 | NYTimes.com | 1,975,000 | 2,442,000 | 24 |
| 7 | Tribune Newspapers | 1,500,000 | 2,344,000 | 56 |
| 8 | ABCNEWS Digital Network | 1,137,000 | 2,260,000 | 99 |
| 9 | Google News | 1,710,000 | 1,843,000 | 8 |
| 10 | washingtonpost.com | 947,000 | 1,711,000 | 81 |
| Source: Nielsen Online, NetView Custom Analysis |
Most Linked-To-Videos on Inauguration Day
Among the top 15 most linked-to-videos globally on Inauguration Day, 11 of them related to President Obama’s inauguration and Martin Luther King’s “I Have a Dream” speech.
| Top 15 Most Linked-to-Videos on January 20, 2009 | |
|---|---|
| RANK | Video |
| 1 | YouTube – Martin Luther King “I have a dream” |
| 2 | MySpace – Celebrity and Katalyst present The Presidential Pledge |
| 3 | YouTube – Youtube Street Fighter |
| 4 | YouTube – 1/17/09: President-Elect Obama’s Weekly Address |
| 5 | YouTube – Pete Seeger & Bruce Springsteen “This Land is Your Land” at the The Obama Inaugural Celebration Concert |
| 6 | YouTube – 01/10/09: President-Elect Obama’s Weekly Address |
| 7 | YouTube – President Barack Obama 2009 Inauguration and Address |
| 8 | YouTube – Gene Robinson’s Prayer Kicks off Inaugural Events |
| 9 | YouTube – Yes We Can – Barack Obama Music Video |
| 10 | YouTube – Beyoncé – Single Ladies (Put A Ring On It) |
| 11 | YouTube – Barack Obama: Yes We Can |
| 12 | YouTube – Martin Luther King, Jr.’s last speech |
| 13 | YouTube – Martin Luther King, Jr.: I Have a Dream |
| 14 | YouTube – joaquin-phoenix-falls-on-stage |
| 15 | YouTube – TMobile advert Liverpool Street Station |
| Source: Nielsen Online, BlogPulse |
