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From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time. Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube.
Other findings include:
Download Nielsen’s State of the Media: Advertising & Audiences Part 2: By Demographic.
Download State of the Media: Advertising & Audiences Part 1: Primetime by Genre.
Primetime is defined as Monday–Saturday 8pm to 11pm and Sunday 7pm to 11pm.
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