As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black audiences, a deeper understanding of the community is increasingly critical. Charlene Polite Corley, Nielsen’s VP, Diverse Insights & Partnerships, and Ashante James, VP Account Director for Citibank at Publicis NY, took the virtual stage at IAB Brand Disruption Summit to discuss how brands can act to accommodate Black audience needs and amplify Black voices in media and advertising.
Tune into the on-demand session below to hear more about the following key takeaways:
- The Black audience has tremendous buying power, viewing power and far-reaching cultural influence.
- Black audiences expect nuanced representation in the stories and ads they engage with.
- Going beyond the monolith to represent diverse Black experiences will be critical for brands and publishers who want to win with Black consumers.