Today’s consumers create countless data points. Those data points tell us a story about consumers’ wants and needs, likes and dislikes, attitudes and behaviors. These types of insights are instrumental in discovering the creative that will inspire action with an advertiser’s best consumers.

Watch the second webinar in our “How Data Drives Creative” webinar series to learn how creative agencies can utilize consumer insights to develop relevant messaging based on a brand’s key consumer groups. Watch the first webinar in the series for more information on harnessing social tv ratings and choosing the right celebrity spokesperson.