LONDON: September 14th, 2021 – Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.
Brands can benefit from PubMatic’s extensive reach, enabling advertisers to engage audiences wherever they may be across all digital channels. Through this collaboration, brands may now access Nielsen’s premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions. Nielsen’s rich audience data has a unique breadth and depth and includes proprietary fast-moving consumer goods (FMCG) data, credit card transaction data, psychographic data, intent, and interest data.
ニールセンのデータは、PubMaticのAudience Encore™を通じて配信される可能性があります。Audience Encore™は、マーケティング担当者がプレミアムオムニチャネルインベントリでユニークでアドレス可能なオーディエンスデータを取引できるように設計されたオーディエンスプラットフォームです。
“Brands are constantly competing for consumers’ attention, and audience data and insights play a significant role in engaging consumers when they are most receptive to advertising”, said Maureen Stapleton, International Commercial Leader, Nielsen Marketing Cloud. “With the widespread adoption of premium programmatic deals, the need to package high-quality datasets with premium inventory is bigger than ever. The partnership between Nielsen and PubMatic provides marketers with high level of consumer intelligence while optimising their advertising investments across all the touchpoints on the consumer journey.”
“With Nielsen data available through PubMatic’s Audience Encore, our clients can expand their media campaigns and reach new, highly targeted audiences”, said Mark Williams, Director, EMEA – PubMatic Audience and Data Solutions. “Our goal is to fundamentally change the way marketers and data owners transact on audience data by giving more control to the data owner and better return on investment (ROI) for the advertiser. For retail brands, this provides an exciting opportunity to engage consumers in the run up to key shopping periods, such as Black Friday and Cyber Monday, to ensure they are top-of-mind when consumers look to purchase.”
Nielsen data layered onto PubMatic’s Auction Packages or private marketplaces (PMPs) may benefit advertisers by giving them the ability to leverage data and contextual targeting across premium inventory. This can enable advertiser to identify and buy media with the publishers that attempt to attract the most suited, addressable audiences for each brand. This gives advertisers the opportunity to reduce wasted ad spend and focus budget on premium inventory, maximising the effectiveness of campaigns.
この提携は、サードパーティ・クッキーのない未来において、効果的なターゲティングのためにプレミアム・オーディエンス・データを活用するための総合的でプライバシーを重視したアプローチを広告主に提供するというPubMaticの戦略を拡大するものです。
ニールセンについて
ニールセン・ホールディングス・ピーエルシー（Nielsen Holdings plc、NYSE: NLSN）は、メディア業界を総合的かつ客観的に理解するためのデータおよび分析を提供する世界的なリーディングカンパニーです。ニールセンは、視聴者測定、視聴者成果、コンテンツにまたがるサービスを提供することで、クライアントやパートナーに複雑な問題に対するシンプルなソリューションを提供し、投資と成長戦略の価値を最適化します。ニールセンは、メディアを横断した重複のないオーディエンス測定を提供できる唯一の企業です。ニールセンとそのクライアントにとってAudience is EverythingTMであり、ニールセンはすべての声を大切にすることをお約束します。
S&P500の一社であるニールセンは、約60カ国で測定・分析サービスを提供しています。詳しくはwww.nielsen.comまたはwww.nielsen.com/investorsをご覧ください。また、Twitter、LinkedIn、Facebook、Instagramでニールセンとつながってください。
About PubMatic PubMatic (NASDAQ: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 14 offices and eight data centers across North America, Europe and Asia Pacific.
