We use a lot of tools for just one purpose: measuring how consumers behave.   We can deliver the most complete and accurate picture of consumer and retailing insights. We’re proud of our in-house retail experts and what they can do for you. Their insights, along with the strong relationships we have with both retailers and manufacturers, work to your advantage. 

Our goal is to focus on your business issues with an experienced team who can then select the best information sources, integrate them and respond with a single solution: one team—one brief–one solution. This will save you time and help you take action with confidence.

Nielsen is uniquely positioned to deliver insights on product sales across hundreds of grocery categories. Our powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the marketplace.

Find the right solution for your business

How We Do It

Understanding retail spending is key to implementing effective consumer marketing solutions. 

Your customer is talking to you 500 times a second. Are you listening?


Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.


Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business