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Introducing the ‘Path to Performance’ to the Jordan Market

Nielsen successfully concluded its first client-focused event in Jordan. The event explored creating outcomes, and 25 marketing and research executives from key players in the fast-moving consumer goods (FMCG), financial and telecommunication industries joined the discussion.

“Through my many visits to Jordan over the years, I have witnessed the progress the country has made and its vibrant economy under difficult conditions,” noted Nick Papagregoriou, managing director for Nielsen in the Middle East/North Africa and Pakistan region. “Holding this special event is testament to our confidence in the promising future of Jordan and its economy.”

To assist our clients in navigate the country’s changing market and consumer landscape, key regional leaders presented Nielsen’s “Path to Performance” to the attendees. This is a comprehensive, end-to-end approach to developing consumer insights for faster, smarter, better decisions to help business grow.

“We ensured that through this event our clients are now in sync with ‘The Path to Performance,’” said Tamer El Araby, managing director, Nielsen North Africa and LEVANT. “We are actively supporting them to create the right outcomes and achieve their in-market success.”