Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen BASES formally announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space.
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.
Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event.
Nielsen’s global consumer business reinforces commitment to Chicago as site of global headquarters.
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Nielsen BASES announced the Top Breakthrough Innovations for Saudi Arabia 2019 to recognize and reward diverse innovation strategies for fast-moving consumer goods (FMCG). The recognition celebrates recent product innovations across various categories in the kingdom.
Nielsen’s UAE Radio Audience Measurement service’s first quarter 2020 data shows that 7.82 million persons listen to radio weekly. The time spent listening is led by Persons 45-54 who spend 7 hours and 46 minutes listening and Persons 25-34 who spend 7 hours and 44 minutes weekly.
Nielsen Global Connect appoints Chandler Bigelow as CFO.
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.